Promoting the Magic!

In our business, we live and breath magic every day, it's what we are all about! We want to get people excited about magic, to be able to find that inner spark that made them tingle with dreams of adventure as a child. Below are a few events and ideas to help our retailers get their customers excited about fairies and magic as well!

Fairy Day is an annual holiday where those who love all things fairy can celebrate our interest in this mythical and magical genre. It is also a time to celebrate nature and our environment, and just shamelessly BE fairy!  Fairy day is held each year on June 24th. Mark your calendars and consider holding a Fairy Day event! Here are just a few ideas for celebrating the magic on Fairy Day with your customers!

• Hold a special Fairy Day celebration, invite your customers to come dressed as fairies!
• Have a small bell on your counter with the instructions that customers should ring it to give another fairy it's wings.
• Hold a fairy specific product sale on Fairy Day.
• Invite a fortune teller to come and read customers fortunes for the day, using a fairy themed oracle deck.
• Have someone reading fairytales for children in the store, or children at heart.
• Bring garlands or bouquets of fresh (or silk if needed!), fairy favourite flowers into your store, such as clover, ivy, blue bells, or fox gloves.
• Hand out small pieces of paper with fairy related inspirations to your customers, such as spells for seeing fairies, tips on saving the environment and more.
• Dress in all your fairy finery and sprinkle fairy dust where ever you go!
• Sprinkle fairy dust into your customers bags with their sale.
• More ideas at the Fairy Day website http://www.fairyday.com/